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Friday, November 7, 2008

Letter to fans

The following open letter was released to fans of the DC United today. Our fans won't be getting such a long letter. Of course, we did a lot better than DC United did in our respective league!


Dear D.C. United Fan,


As the season has come to a close, we want to
share a few decisions and update you, our fans - the very best fans and
supporters in major league sports.


"Win Championships and Serve the
Community" is D.C. United's mission statement. We strive everyday to achieve it.
It does not mean that we will win championships every year, but we will be
disappointed if we don't - and will work that much harder to make sure it
happens the following year. It also means that we will put on the field not only
quality soccer players, but quality human beings, who represent you and us in
the way we want to be represented.


The 2008 season was a disappointment. We
had high hopes entering the season, but success was not achieved to our level of
expectations. We did win the U.S. Open Cup, our 12th trophy, and the night of
the championship game at our home stadium was exciting and a wonderful
environment for the team and our fans.


Except for the U.S. Open Cup, we had
a down year on the field and there are a variety of reasons why we did not
succeed. For some time now, we have looked at those reasons and spoken in depth
with the individuals involved. As a result of that investigation, our historical
success, their past performance and our belief in these individuals, we have
made no changes to our team executives. Kevin Payne, Dave Kasper and Tommy Soehn
will return. There are also no changes anticipated on the business side of the
company.
However, we don't want you to assume that those reasons will be
excuses for our lack of success. Another repeat of last year's performance on
the pitch is not an acceptable outcome. And we don't expect it
again.

Accordingly, we are becoming more active in the overall management of
D.C. United, and have added the title of Co-Executive Chairman for each of us.
While day-to-day management will continue to reside in our executives, all "CEO"
level executive decisions will be made by us. As part of our new role the
business operations and team operations will report directly to us.
The
business reorganization will ensure responsibility, accountability and focus. We
are instituting enhanced management practices and have agreed upon clear
performance metrics and expectations for all of the above named
executives.

Kevin Payne remains president and is directly responsible for the
business operations of D.C. United and as stated above will report directly to
us. Kevin will also assist in the oversight of the team operations, provide his
advice and be part of the decision-making process on player selection and other
aspects of that area of our business. However, the primary responsibility and
accountability will be with General Manager Dave Kasper, who will also report
directly to us. Tommy remains the coach of the team.

We have excellent
executives and, equally important, they are quality people. However, we are in a
very competitive business, and we have high standards for ourselves. Our job is
to ensure we achieve those standards by setting clear expectations and ensuring
that we hold everyone accountable for these agreed upon goals and objectives. If
these are not met to our satisfaction, we will take what ever action is
necessary to achieve those goals.

We want to thank you for your commitment
to the club. Your passion is unmatched.
Going into the future, we intend to
update you regularly to share with you our thoughts on D.C. United and the
decisions that we have made.

Sincerely,Victor MacFarlane and Will
Chang

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